The brand Grand Design 

Grand Design is all about quality. Acutally we are one of few bed- and bath brands in Sweden still manufacturing almost exclusively in Europe. Why? There are of course numerous reasons. We strongly believe if you want to build a brand based on quality, you need to keep your production close. Partially to assure quality in all steps of the production but also to work long-term, regarding all aspects of our product´s quality and life-span, as well as considering our environment.

Our Scandinavian heritage allows us to work with quality materials and by simple, yet razor sharp designing, creating timeless, classic and superior merchandise. Regardless if you need a new setup of bed linens or wish to renew all your entire bedding textiles into a matching concept, we consider ourselves your one-stop destination. On Grand Design, we consider all measures standard and we couldn´t be more proud of our slogan Tailor-made in Europe.


The heart of our business is based in the town Kinna in the county of Mark about 1 hour east of Gothenburg. Holding showroom, office, product development and warehouse.

The county´s location dates back to the very start of Sweden´s textile industry, in the early 1900s – providing us a unique story to build our brand into further development.

Grand Design today consists of 3 categories: bed, bath and home. Within these categories we offer a strong and established NOS assortment we call the Blue Label. A core range available year after year with gentle changes over time. A strength for us, and by the constant supply a security for our retail partners, as well as the consumer. Alongside we introduce seasonal ranges twice a year, sold in limited edition.

Our retailers are found in over 15 different countries, mainly Europe, but also Asia. Grand Design is sold through selective bed- interior and furniture shops, but also on internationally recognized department stores and online.